We don’t have a J.D. and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Garfield, Utah lawyer, you already know that your competition is fierce. And you are aware that developing your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven world, much of this valuable exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how important your online presence is. We are experienced Garfield, Utah internet marketing specialists who understand our virtual landscape and understand how to to direct business to your virtual front door with cutting edge techniques and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to accomplishing your short-term and long-term organizational goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to their users. When it comes to Google, that user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in Garfield, Utah does two things:
● It increases the amount of potential clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
Your website’s relevance and authority increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal marketing. Before the explosion of internet marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic legal SEO is a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and search engine optimization like building a your own house.
SEO is a total approach and expenditure with long-lasting aims in mind. Great SEO builds on itself and allows your clients to find you when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Garfield, Utah is that this type of marketing has the capability to steer clients to your door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Garfield, Utah law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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