We don’t have a J.D. and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Gresham, Oregon attorney, you already recognize that your competition is intense. And you know that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, much of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how essential your online presence is. We are experienced Gresham, Oregon online marketing professionals who understand our virtual landscape and know how to to direct new clients to your virtual doorstep with industry-tested techniques and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online strategies that let a search engine to “find” you, understand who you are, where you are, and how relevant your business is to the search. When it comes to Google, that user relevance is the the most important driver of how the search engine will rank your page.
High-quality law firm internet marketing in Gresham, Oregon does two things:
● Internet marketing grows the amount of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your firm’s website’s authority and relevance increases with each new piece of content added.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm advertising. Long before the explosion of internet marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your practice while making sure your business is prepared for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a holistic technique and investment with long-term goals in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The best thing about good law firm SEO marketing in Gresham, Oregon is that it has the capability to drive potential clients to your virtual door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Gresham, Oregon law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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