The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a High Point, North Carolina lawyer, you already know that competition is fierce. And you know that expanding your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s internet-driven world, a lot of this exposure will come in the form of an online search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are top rated High Point, North Carolina internet marketing specialists who understand our current digital landscape and how to direct business to your virtual doorstep with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and google to your website.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that let a search engine to “find” you, understand what you do for a living, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in High Point, North Carolina does two things well:
● Internet marketing expands the quantity of potential clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your website become more powerful.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal marketing. Before the growth of online marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately grow your law firm while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total technique and expenditure with long-lasting targets in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm SEO marketing in High Point, North Carolina is that it has the capability to steer clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top High Point, North Carolina law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
We are here to help! Get in touch: