The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Hollywood Beach, Florida attorney, you already understand that your competition is fierce. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your virtual presence has become. We are experienced Hollywood Beach, Florida online marketing specialists who understand our virtual society and know how to to direct new clients to your virtual front door with industry-tested methods and tactics. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to achieving both your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and google to your website.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant you are to their users. With Google, relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Hollywood Beach, Florida does two things well:
● SEO expands the number of prospective clients that you reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, you become more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm advertising. Before the explosion of online marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
In fact, paid digital advertising together with organic law firm SEO is a good way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
SEO is a holistic approach and investment with long-term goals in mind. It builds on itself and allows your clients to find you when they need you most via an internet search. The very best thing about good law firm SEO marketing in Hollywood Beach, Florida is that this type of marketing has the capability to drive potential clients to your office door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Hollywood Beach, Florida law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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