The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Indianapolis, Indiana lawyer, you already understand that your competition is intense. And you are aware that growing your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how essential your virtual presence is. We are experienced Indianapolis, Indiana online marketing specialists who understand our digital landscape and know how to to direct business to your virtual front door with cutting edge techniques and strategies. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to achieving both your long-term and short-term organizational objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that let a search engine to find your business, understand who you are, where your business is located, and how relevant you are to their users. With Google, user relevance is the number one most important factor of how that search engine will rank your page.
What high quality law firm internet marketing in Indianapolis, Indiana does is twofold.
● It increases the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm marketing. Long before the surge of web marketing, this was how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your law firm while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive approach and investment with long-term aims in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in Indianapolis, Indiana is that it has the capability to steer potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Indianapolis, Indiana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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