Our team doesn’t have a law degree and you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Jacksonville, Florida lawyer, you already know that your competition is fierce. And you know that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven world, much of this exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Jacksonville, Florida internet marketing professionals who understand our current virtual landscape and know how to direct new clients to your virtual doorstep with cutting edge strategies. Whether you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that let a search engine to find your business, comprehend who you are, where your business is located, and how relevant you are to the search. When it comes to Google, user relevance is the number one driver of how the search engine will rank your website.
What high quality law firm SEO in Jacksonville, Florida does is twofold.
● Internet marketing broadens the quantity of potential clients that you reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your website become even more powerful.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal advertising. Before the surge of internet marketing, this was how you found clients. And there, is still a place for paid ads.
In fact, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing efforts work towards both long-term and immediate business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a comprehensive technique and expenditure with long-lasting targets in mind. It builds on itself and allows your clients to find you when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Jacksonville, Florida is that it has the capability to steer potential clients to your virtual door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Jacksonville, Florida law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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