The folks at BSP Marketing don’t have a J.D. and you probably don’t know very much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Jamaica, New York attorney, you already recognize that your competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven society, a lot of this valuable exposure will come via an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated Jamaica, New York internet marketing professionals who recognize our current online landscape and know how to direct new business to your digital front door with industry-tested strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that let a search engine to “find” you, understand what you do for a living, where you are located, and how relevant your business is to the search. When it comes to most major search engines, including Google, that user relevance is the number 1 most important factor of how high that search engine will rank your page.
What good law firm SEO in Jamaica, New York does is twofold.
● It grows the quantity of potential clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
As new and informative content is added, your site’s relevance and authority builds.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal marketing. Long before the explosion of online marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising together with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a holistic approach and investment with long-lasting aims in mind. It builds on itself and enables your clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in Jamaica, New York is that it has the capacity to steer potential clients to your office for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Jamaica, New York law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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