Our team doesn’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Jersey City, New Jersey lawyer, you already know that your competition is fierce. And you know that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how essential your virtual presence is. We are experienced Jersey City, New Jersey online marketing specialists who understand our digital landscape and understand how to to direct business to your virtual front door with cutting edge methods and tactics. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing your long-term and short-term business objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online strategies that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, that user relevance is the number one most important factor of how high that search engine will rank your page.
What good law firm SEO in Jersey City, New Jersey does is twofold.
● Internet marketing broadens the amount of prospective clients that your law office can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, your online properties become more powerful.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal marketing. Before the surge of internet marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your law practice while preparing your business for long-term success. Think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a holistic technique and expenditure with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Jersey City, New Jersey is that internet marketing has the capability to steer potential clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Jersey City, New Jersey law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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