The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Kent, Washington lawyer, you already understand that competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come via an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Kent, Washington internet marketing specialists who recognize our current online landscape and how to direct new clients to your virtual front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We research your primary competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online methods that let a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to Google, that user relevance is the the most important factor of how the search engine will rank your website.
What high quality law firm internet marketing in Kent, Washington does is twofold.
● It increases the quantity of potential clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your online properties become more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid law firm advertising. Long before the explosion of internet marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic legal SEO may be a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and expenditure with long-term targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The best thing about good legal SEO marketing in Kent, Washington is that internet marketing has the ability to steer potential clients to your door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Kent, Washington law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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