Our team doesn’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Lexington-Fayette, Kentucky attorney, you already know that competition is intense. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how essential your virtual presence has become. We are experienced Lexington-Fayette, Kentucky online marketing specialists who understand our current virtual landscape and understand how to to direct new business to your virtual doorstep with industry-tested techniques and strategies. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be foundational to achieving both your short-term and long-term organizational objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital methods that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to the search. When it comes to Google, user relevance is the number one factor of how they will rank your page.
High-quality law firm internet marketing in Lexington-Fayette, Kentucky does two things well:
● Internet marketing grows the number of prospective clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm marketing. Long before the explosion of internet marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law practice while making sure your business is prepared for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a comprehensive technique and expenditure with long-term goals in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Lexington-Fayette, Kentucky is that internet marketing has the capability to drive clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Lexington-Fayette, Kentucky law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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