Our team doesn’t have a law degree and you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Lexington, Kentucky lawyer, you already know that your competition is intense. And you know that growing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, a lot of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your virtual presence has become. We are knowledgeable Lexington, Kentucky internet marketing professionals who understand our current virtual landscape and know how to to direct new business to your virtual front door with industry-tested techniques and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to accomplishing your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to their users. When it comes to Google, user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in Lexington, Kentucky does two things well:
● SEO increases the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm advertising. Before the surge of online marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid ads in tandem with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately expand your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-term goals in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Lexington, Kentucky is that internet marketing has the capability to steer clients to your office door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Lexington, Kentucky law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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