The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know very much about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Long Island, New York attorney, you already understand that competition is fierce. And you are aware that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how essential your digital presence has become. We are knowledgeable Long Island, New York online marketing specialists who understand our current virtual society and understand how to to direct new clients to your virtual doorstep with top of the line methods and strategies. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to achieving both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a law firm’s web page for further action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to their users. When it comes to Google, user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in Long Island, New York does 2 things:
● SEO broadens the number of potential clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
As informative and helpful content is added, your website’s relevance and authority grows bigger.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm marketing. Long before the growth of online marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting a condo and SEO like building a house.
SEO is a comprehensive approach and expenditure with long-lasting goals in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via a web search. The best thing about good legal SEO marketing in Long Island, New York is that it has the ability to drive clients to your office door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Long Island, New York law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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