We don’t have a J.D. and you probably don’t know very much about SEO. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Lowell, Massachusetts lawyer, you already recognize that your competition is intense. And you know that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven society, a lot of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Lowell, Massachusetts internet marketing professionals who understand our current online landscape and know how to direct business to your digital front door with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that let a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant your business is to their users. When it comes to Google, that user relevance is the the most important factor of how the search engine will rank your website.
High-quality law firm internet marketing in Lowell, Massachusetts does two things:
● SEO broadens the number of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal advertising. Long before the growth of online marketing, this was how you found clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic legal SEO is a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately expand your law practice while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a total approach and expenditure with long-lasting goals in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via an internet search. The very best thing about good legal SEO marketing in Lowell, Massachusetts is that internet marketing has the capability to steer clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Lowell, Massachusetts law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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