Our team doesn’t have a J.D. and you probably don’t know very much about SEO. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Macon, Georgia attorney, you already understand that your competition is fierce. And you know that growing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, much of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Macon, Georgia internet marketing professionals who recognize our current online landscape and know how to direct business to your digital front door with cutting edge strategies. Whether you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital techniques that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, user relevance is the number 1 driver of how that search engine will rank your page.
What high quality law firm internet marketing in Macon, Georgia does is twofold.
● Internet marketing grows the amount of prospective clients that your law office can reach
● It distills those potential clients further into quality conversions or conversions
Your firm’s website’s relevance and authority grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal advertising. Before the surge of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid ads together with organic legal SEO is a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting a condo and SEO like building a house.
SEO is a total approach and investment with long-lasting aims in mind. It builds on itself and enables your potential clients to find you when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Macon, Georgia is that this type of marketing has the capability to drive clients to your virtual door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Macon, Georgia law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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