The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Manor Woods, Indiana attorney, you already know that your competition is fierce. And you are aware that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced Manor Woods, Indiana internet marketing professionals who understand our current digital landscape and know how to direct new clients to your digital front door with cutting edge strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant your business is to their users. With Google, relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Manor Woods, Indiana does two things:
● Internet marketing expands the amount of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
As new and informative content is added, your website’s relevance and authority builds.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid legal advertising. Long before the growth of online marketing, this was how you found clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law firm while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-term objectives in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Manor Woods, Indiana is that internet marketing has the capability to drive clients to your office door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Manor Woods, Indiana law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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