We don’t have a J.D. and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Midland, Texas attorney, you already understand that competition is intense. And you are aware that developing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven society, a lot of this exposure will come via an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Midland, Texas internet marketing specialists who understand our current virtual landscape and how to direct new business to your virtual front door with industry-tested techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent proceeding to a firm’s web page for further action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital methods that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, user relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Midland, Texas does two things:
● It increases the quantity of prospective clients that your law office can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm advertising. Before the surge of online marketing, this was how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a your own house.
SEO is a holistic approach and expenditure with long-term goals in mind. It builds on itself and allows your clients to find you when they need you most via a google search. The best thing about good law firm natural search engine optimization marketing in Midland, Texas is that this type of marketing has the ability to drive potential clients to your office door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Midland, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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