We don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Milwaukee, Wisconsin lawyer, you already recognize that your competition is fierce. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven society, much of this exposure will come in the form of a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how important your digital presence has become. We are knowledgeable Milwaukee, Wisconsin internet marketing specialists who understand our current virtual landscape and understand how to to direct business to your virtual doorstep with cutting edge techniques and strategies. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to accomplishing both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online strategies that allow a search engine to find your business, understand who you are, where your business is located, and how relevant you are to the search. With Google, relevance is the number 1 most important factor of how high that search engine will rank your page.
What high quality law firm SEO in Milwaukee, Wisconsin does is twofold.
● Internet marketing expands the number of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid law firm advertising. Long before the growth of online marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
In many cases, paid ads in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law firm while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a holistic technique and investment with long-lasting targets in mind. It builds on itself and allows your potential clients to find you when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in Milwaukee, Wisconsin is that it has the capability to steer potential clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Milwaukee, Wisconsin law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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