The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Modesto, California attorney, you already understand that your competition is intense. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, much of this exposure will come in the form of a Google search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Modesto, California internet marketing specialists who recognize our current online landscape and know how to direct new business to your digital front door with cutting edge techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant you are to their users. With Google, user relevance is the number one factor of how they will rank your page.
High-quality law firm internet marketing in Modesto, California does 2 things:
● It increases the number of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm advertising. Long before the surge of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law firm while preparing your business for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a total technique and expenditure with long-term targets in mind. It builds on itself and enables your clients to find you when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in Modesto, California is that internet marketing has the capability to drive clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Modesto, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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