The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a New Orleans, Louisiana attorney, you already understand that your competition is fierce. And you know that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are top rated New Orleans, Louisiana internet marketing specialists who recognize our current digital landscape and how to direct new clients to your digital front door with industry-tested strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s web page for further action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to most major search engines, including Google, that relevance is the number one driver of how that search engine will rank your page.
What high quality law firm SEO in New Orleans, Louisiana does is twofold.
● Internet marketing grows the number of potential clients that you reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your website become more powerful.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm marketing. Long before the surge of web marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid ads in tandem with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your law firm while preparing your business for long-term success. Think of paid advertising like renting an apartment and SEO like building a your own house.
SEO is a total technique and expenditure with long-lasting aims in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in New Orleans, Louisiana is that internet marketing has the capacity to drive clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top New Orleans, Louisiana law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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