Our team doesn’t have a law degree and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Newport News, Virginia lawyer, you already recognize that your competition is fierce. And you are aware that developing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we know how important your digital presence is. We are knowledgeable Newport News, Virginia online marketing professionals who understand our current digital landscape and know how to to direct new business to your virtual front door with industry-tested methods and strategies. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to achieving both your long-term and short-term organizational objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your potential clients are searching for you.
But are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant your business is to the search. With Google, that user relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Newport News, Virginia does 2 things:
● It increases the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal advertising. Before the explosion of web marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid ads in tandem with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately expand your law practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive technique and expenditure with long-lasting goals in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an online search. The best thing about good law firm SEO marketing in Newport News, Virginia is that this type of marketing has the ability to steer potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Newport News, Virginia law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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