We don’t have a J.D. and you probably don’t know very much about SEO. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Niles District, California lawyer, you already understand that competition is fierce. And you are aware that expanding your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven world, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Niles District, California internet marketing professionals who recognize our current online landscape and know how to direct new clients to your virtual doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a law firm’s web page for further action. Propelling what users find on that search is good, solid SEO. In other words, this is how your prospective clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that let a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to the search. With Google, that relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Niles District, California does 2 things:
● Internet marketing increases the quantity of prospective clients that you reach
● It distills those potential clients further into quality leads or conversions
Your firm’s website’s relevance increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm advertising. Before the explosion of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your law firm while preparing your business for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and expenditure with long-term aims in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via a google search. The very best thing about good legal SEO marketing in Niles District, California is that this type of marketing has the ability to drive clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Niles District, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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