Our team doesn’t have a law degree and you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Nine Mile, Indiana attorney, you already recognize that your competition is fierce. And you know that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven world, a lot of this exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your online presence is. We are experienced Nine Mile, Indiana online marketing professionals who understand our current virtual society and understand how to to direct new business to your virtual doorstep with cutting edge methods and strategies. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be fundamental to accomplishing your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital methods that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to their users. When it comes to Google, that user relevance is the number one driver of how the search engine will rank your website.
High-quality law firm internet marketing in Nine Mile, Indiana does two things:
● SEO grows the amount of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid legal advertising. Before the explosion of online marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
In fact, paid ads together with organic law firm SEO is a great way to make your marketing efforts work towards both long-term and immediate business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a total technique and expenditure with long-lasting goals in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The very best thing about good legal natural search engine optimization marketing in Nine Mile, Indiana is that it has the capacity to steer clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Nine Mile, Indiana law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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