The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Norman, Oklahoma lawyer, you already recognize that your competition is intense. And you are aware that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven society, much of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Norman, Oklahoma internet marketing specialists who understand our current virtual landscape and know how to direct new clients to your digital front door with industry-tested techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your online properties.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that let a search engine to “find” you, understand who you are, where you are, and how relevant you are to the search. When it comes to most major search engines, including Google, that user relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Norman, Oklahoma does two things:
● Internet marketing increases the quantity of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm marketing. Long before the surge of internet marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising together with organic law firm SEO is a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a house.
SEO is a total technique and expenditure with long-term aims in mind. It builds on itself and enables your clients to find your law office when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Norman, Oklahoma is that it has the capability to drive clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Norman, Oklahoma law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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