We don’t have a law degree and you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Norwalk, California lawyer, you already know that competition is fierce. And you know that growing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this exposure will come via an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Norwalk, California internet marketing professionals who recognize our current digital landscape and know how to direct new clients to your digital front door with industry-tested techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a law firm’s website for further action. Determining what users find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to the search. When it comes to Google, that user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in Norwalk, California does two things:
● Internet marketing increases the number of prospective clients that your law office can reach
● SEO distills those potential clients further into high quality conversions or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, you become even more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal advertising. Before the explosion of web marketing, this was how you found your clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately expand your law firm while making sure your business is prepared for success in the long run. Think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a comprehensive approach and expenditure with long-lasting targets in mind. It builds on itself and allows your potential clients to find your law office when they need you most via a google search. The very best thing about good legal natural search engine optimization marketing in Norwalk, California is that internet marketing has the capability to steer potential clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Norwalk, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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