The folks at BSP Marketing don’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Oceanside, California attorney, you already know that your competition is intense. And you are aware that expanding your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, a lot of this exposure will come in the form of an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how important your virtual presence has become. We are experienced Oceanside, California online marketing specialists who understand our current digital landscape and know how to to direct new clients to your virtual front door with top of the line methods and strategies. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your short-term and long-term law practice objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent moving on to a law firm’s web page for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to find your business, understand who you are, where you are located, and how relevant your business is to the search. When it comes to most major search engines, including Google, user relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Oceanside, California does 2 things:
● It grows the number of potential clients that you reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm advertising. Before the explosion of online marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and expenditure with long-term goals in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via an online search. The best thing about good law firm SEO marketing in Oceanside, California is that internet marketing has the capability to steer clients to your office for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Oceanside, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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