The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Odessa, Texas lawyer, you already recognize that your competition is intense. And you know that growing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this valuable exposure will come in the form of a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your digital presence is. We are knowledgeable Odessa, Texas online marketing specialists who understand our current digital landscape and understand how to to direct new clients to your virtual doorstep with cutting edge methods and tactics. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to achieving both your long-term and short-term organizational objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s website for additional action. Propelling what users find on that search is good, solid SEO. In other words, this is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant you are to the search. With Google, that user relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Odessa, Texas does two things:
● Internet marketing increases the number of potential clients that your practice can reach
● It distills those potential clients further into quality conversions or leads or conversions
As informative and helpful content is added, your website’s relevance and authority grows bigger.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal advertising. Before the growth of online marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO is a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your practice while making sure your business is prepared for success in the long run. Think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a total approach and expenditure with long-lasting aims in mind. It builds on itself and enables your clients to find you when they need you most via an online search. The very best thing about good legal SEO marketing in Odessa, Texas is that internet marketing has the capability to drive clients to your office door for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Odessa, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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