The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Olathe, Kansas lawyer, you already know that competition is fierce. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s technology-driven society, much of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we understand how important your virtual presence is. We are experienced Olathe, Kansas online marketing professionals who understand our current digital landscape and know how to to direct new clients to your virtual front door with cutting edge methods and strategies. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to accomplishing both your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and google to your website.
● We research your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital methods that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to their users. With Google, that user relevance is the number one driver of how the search engine will rank your website.
What good law firm search engine optimization in Olathe, Kansas does is twofold.
● SEO increases the amount of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your website’s authority and relevance increases with each new piece of content added.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid law firm advertising. Before the explosion of online marketing, this was how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your law firm while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive approach and expenditure with long-term aims in mind. Great SEO builds on itself and enables your clients to find you when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Olathe, Kansas is that internet marketing has the capability to steer clients to your office door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Olathe, Kansas law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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