The folks at BSP Marketing don’t have a law degree and you probably don’t know very much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Orlando, Florida lawyer, you already know that competition is fierce. And you know that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Orlando, Florida internet marketing specialists who recognize our current virtual landscape and know how to direct business to your digital doorstep with industry-tested strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent moving on to a law firm’s web page for additional action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your primary competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant you are to their users. With Google, that user relevance is the the most important driver of how they will rank your website.
What good law firm internet marketing in Orlando, Florida does is twofold.
● It grows the quantity of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your firm’s website’s relevance and authority increases with each new piece of content added.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal advertising. Long before the growth of internet marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your law practice while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a house.
SEO is a total technique and investment with long-term aims in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via a web search. The very best thing about good legal SEO marketing in Orlando, Florida is that this type of marketing has the capacity to steer clients to your office for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Orlando, Florida law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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