The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Palmdale, California lawyer, you already know that your competition is intense. And you know that developing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are top rated Palmdale, California internet marketing professionals who recognize our current virtual landscape and how to direct business to your virtual doorstep with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent moving on to a law firm’s web page for further action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your website.
● We research your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that allow a search engine to find your business, understand what you do for a living, where your business is located, and how relevant your business is to their users. With Google, user relevance is the the most important factor of how the search engine will rank your website.
High-quality law firm internet marketing in Palmdale, California does two things:
● SEO increases the amount of potential clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Your firm’s website’s relevance grows with each new piece of content added.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm marketing. Long before the growth of online marketing, this was how you found your clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately expand your law practice while preparing your business for success in the long run. Think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total technique and expenditure with long-lasting targets in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via a google search. The very best thing about good law firm natural search engine optimization marketing in Palmdale, California is that this type of marketing has the capacity to steer potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Palmdale, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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