The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Poznan, Ohio lawyer, you already understand that your competition is fierce. And you know that growing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven society, much of this exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Poznan, Ohio internet marketing professionals who recognize our current digital landscape and how to direct new clients to your digital front door with cutting edge strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent moving on to a law firm’s web page for further action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your online properties.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical online strategies that let a search engine to “find” you, understand who you are, where your business is located, and how relevant your business is to their users. With Google, that user relevance is the the most important factor of how the search engine will rank your page.
What high quality law firm SEO in Poznan, Ohio does is twofold.
● SEO expands the number of prospective clients that your law office can reach
● It distills those potential clients further into high quality leads or conversions
As informative and helpful content is added, your site’s relevance grows bigger.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal advertising. Before the growth of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your law practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and expenditure with long-term objectives in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in Poznan, Ohio is that it has the ability to drive potential clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Poznan, Ohio law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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