We don’t have a Juris Doctorate and you probably don’t know a lot about SEO. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Pratt City, Alabama attorney, you already recognize that your competition is intense. And you know that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s internet-driven world, much of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we know how important your virtual presence has become. We are experienced Pratt City, Alabama internet marketing professionals who understand our current digital society and know how to to direct new business to your virtual front door with cutting edge methods and strategies. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your short-term and long-term organizational goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a law firm’s web page for further action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
But are they finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that allow a search engine to find your business, comprehend who you are, where you are, and how relevant your business is to the search. When it comes to Google, that user relevance is the number one factor of how they will rank your page.
High-quality law firm internet marketing in Pratt City, Alabama does 2 things:
● Internet marketing increases the number of prospective clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, you become even more powerful.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal advertising. Before the explosion of web marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid ads together with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a comprehensive technique and investment with long-term goals in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The best thing about good legal SEO marketing in Pratt City, Alabama is that internet marketing has the capacity to steer potential clients to your door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Pratt City, Alabama law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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