We don’t have a J.D. and you probably don’t know much about SEO. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Princess, Kentucky attorney, you already recognize that competition is intense. And you know that growing your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, much of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Princess, Kentucky internet marketing professionals who understand our current virtual landscape and how to direct new clients to your digital front door with cutting edge techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s web page for further action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to “find” you, understand what you do for a living, where you are, and how relevant you are to the search. With Google, that user relevance is the number one driver of how they will rank your website.
High-quality law firm internet marketing in Princess, Kentucky does two things well:
● Internet marketing broadens the quantity of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or conversions
Your firm’s website’s authority increases with each new piece of content added.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm marketing. Before the surge of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a comprehensive technique and expenditure with long-lasting targets in mind. It builds on itself and allows your clients to find your law office when they need you most via an internet search. The very best thing about good law firm SEO marketing in Princess, Kentucky is that it has the capability to drive potential clients to your office for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Princess, Kentucky law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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