We don’t have a law degree and you probably don’t know a lot about SEO. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Queens, New York attorney, you already understand that competition is intense. And you know that developing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Queens, New York internet marketing professionals who recognize our current online landscape and know how to direct new business to your virtual front door with industry-tested strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with about 74 percent proceeding to a law firm’s web page for further action. Determining what users find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
But are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your website.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that let a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant your business is to their users. With Google, user relevance is the the most important driver of how they will rank your page.
What good law firm internet marketing in Queens, New York does is twofold.
● SEO grows the amount of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal advertising. Before the surge of web marketing, this was how you found prospective clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your practice while making sure your business is prepared for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a holistic technique and expenditure with long-lasting aims in mind. It builds on itself and allows your clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Queens, New York is that internet marketing has the capacity to steer potential clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Queens, New York law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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