Law Firm Marketing - Rankin, Mississippi

Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.

At BSP Marketing, we have chosen to become an authority on SEO.

Rankin, Mississippi is a Highly Competitive Place for a Law Firm

As a Rankin, Mississippi lawyer, you already know that competition is fierce. And you are aware that developing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.

In today’s technology-driven world, a lot of this valuable exposure will come in the form of an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.

We are experienced Rankin, Mississippi internet marketing professionals who recognize our current virtual landscape and know how to direct new clients to your digital doorstep with industry-tested strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.

But Really, Is SEO That Necessary?

According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.

 

But are your potential clients finding you – or your competition?

Keetick L. Sanchez
Personal Injury Attorney

Viktoria can be described in three words. SEO Wonder Woman!! Her dedication to her clients are superb. Her and her team are hard-working, knowledgeable, and highly responsive. It has been the best money I’ve spent so far on my business. I have gained a great business asset as well a friend.

What Will SEO Marketing Do For Your Law Practice?

When creating a successful internet strategy for your law firm, we focus on several important areas.

● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.


● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.


● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.

● We research your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.

● We monitor, assess, and analyze your website analytics to make sure that you are keeping competitive.

How Does SEO Actually Work?

Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant your business is to the search. When it comes to most major search engines, including Google, that relevance is the number 1 most important factor of how that search engine will rank your page.

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What high quality law firm SEO in Rankin, Mississippi does is twofold.

 

● Internet marketing broadens the number of prospective clients that your practice can reach


● SEO distills those potential clients further into quality leads or conversions

Your website’s relevance grows with each new piece of content added.

 

The larger your web of authority, the more importance Google assigns your online presence.

 

This, in turn, improves your website rankings.

 

Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.

Tom Butcher
Bankruptcy Attorney

Viktoria is one of those amazing people who can work miracles. I can attest to this first hand. She is professional, compassionate, and extremely knowledgeable. She was able to problem solve and implement some solutions I was having with my SEO/website for my business. I hold Viktoria in the highest esteem. Thank you, always!

Where Do Paid Ads Fit In?

Most lawyers already understand paid legal marketing. Long before the surge of online marketing, this was how you found your clients. And there, is still a place for paid ads.

In fact, paid ads together with organic law firm search engine optimization is a good way to make your marketing work towards both immediate and long-term business goals.

Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.

SEO is a total technique and expenditure with long-lasting goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Rankin, Mississippi is that internet marketing has the capability to steer clients to your office door for years in the future.

No paid advertising will do that for you.

About Us

At BSP Marketing we are, a full-service internet marketing company devoted to serving top Rankin, Mississippi law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.

Christine Matus
Estate Planning and Real Estate Attorney

I have been working with Viktoria to help me with my website and SEO. Little did I know that not only does she have extensive experience in these areas but she is so well versed in other aspects of internet tools to increase awareness of my firm and brand. She is a complete package if you need to increase traffic to you, increase leads and sales. I highly recommend her!

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