Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Rankin, Mississippi lawyer, you already know that competition is fierce. And you are aware that developing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced Rankin, Mississippi internet marketing professionals who recognize our current virtual landscape and know how to direct new clients to your digital doorstep with industry-tested strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant your business is to the search. When it comes to most major search engines, including Google, that relevance is the number 1 most important factor of how that search engine will rank your page.
What high quality law firm SEO in Rankin, Mississippi does is twofold.
● Internet marketing broadens the number of prospective clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Your website’s relevance grows with each new piece of content added.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal marketing. Long before the surge of online marketing, this was how you found your clients. And there, is still a place for paid ads.
In fact, paid ads together with organic law firm search engine optimization is a good way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a total technique and expenditure with long-lasting goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Rankin, Mississippi is that internet marketing has the capability to steer clients to your office door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Rankin, Mississippi law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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