We don’t have a law degree and, chances are, you probably don’t know a lot about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Rialto, California attorney, you already recognize that competition is intense. And you know that developing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Rialto, California internet marketing specialists who understand our current online landscape and know how to direct business to your virtual doorstep with cutting edge strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your website.
● We research your primary competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant your business is to their users. When it comes to Google, user relevance is the number one driver of how the search engine will rank your page.
What good law firm internet marketing in Rialto, California does is twofold.
● Internet marketing grows the number of prospective clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, you become even more powerful.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm marketing. Long before the surge of internet marketing, paid ads were how you found clients. And there, is still a place for paid ads.
In fact, paid ads together with organic law firm SEO is a great way to make your marketing efforts work towards both long-term and immediate business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law firm while preparing your business for success in the long run. Think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a holistic technique and expenditure with long-lasting goals in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via a google search. The best thing about good law firm SEO marketing in Rialto, California is that internet marketing has the capability to drive potential clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Rialto, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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