The folks at BSP Marketing don’t have a J.D. and you probably don’t know very much about SEO. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Richmond, California lawyer, you already understand that your competition is intense. And you are aware that expanding your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven world, much of this exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we understand how important your online presence has become. We are experienced Richmond, California internet marketing specialists who understand our digital society and understand how to to direct business to your virtual doorstep with top of the line methods and tactics. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving both your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that let a search engine to “find” you, understand who you are, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Richmond, California does 2 things:
● Internet marketing expands the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your website’s relevance and authority grows with each new piece of content added.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal marketing. Long before the growth of online marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting a condo and SEO like building a house.
SEO is a holistic approach and investment with long-lasting goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The best thing about good legal natural search engine optimization marketing in Richmond, California is that it has the capacity to steer clients to your office for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Richmond, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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