The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Richmond, Virginia lawyer, you already understand that your competition is fierce. And you are aware that developing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, a lot of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are top rated Richmond, Virginia internet marketing specialists who recognize our current virtual landscape and know how to direct new clients to your virtual front door with industry-tested techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent moving on to a law firm’s web page for further action. Determining what users find on that search is good, solid SEO. In other words, an internet search is how your prospective clients are searching for you.
But are they finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that let a search engine to “find” you, understand what you do for a living, where you are located, and how relevant you are to their users. With Google, that user relevance is the the most important driver of how they will rank your website.
What high quality law firm SEO in Richmond, Virginia does is twofold.
● Internet marketing grows the amount of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm marketing. Long before the growth of internet marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid ads together with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your practice while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive technique and investment with long-lasting aims in mind. It builds on itself and enables your potential clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Richmond, Virginia is that it has the capability to steer potential clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Richmond, Virginia law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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