We don’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Riverside, California lawyer, you already recognize that competition is intense. And you are aware that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, much of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Riverside, California internet marketing specialists who recognize our current digital landscape and how to direct business to your digital doorstep with industry-tested strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent moving on to a firm’s web page for further action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your website.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that let a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant you are to their users. When it comes to most major search engines, including Google, that relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Riverside, California does two things:
● It expands the quantity of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your online properties become more powerful.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal marketing. Before the growth of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your law firm while preparing your business for success in the long run. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total approach and investment with long-term targets in mind. It builds on itself and allows your clients to find you when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Riverside, California is that this type of marketing has the capacity to steer clients to your office for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Riverside, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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