Our team doesn’t have a J.D. and you probably don’t know much about SEO. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Rochester, Minnesota lawyer, you already know that your competition is fierce. And you are aware that developing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, much of this valuable exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Rochester, Minnesota internet marketing specialists who understand our current digital landscape and know how to direct new clients to your digital doorstep with industry-tested techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to find your business, comprehend who you are, where your business is located, and how relevant you are to their users. When it comes to Google, that user relevance is the number one driver of how they will rank your website.
What good law firm SEO in Rochester, Minnesota does is twofold.
● Internet marketing increases the quantity of potential clients that your law office can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, your website become even more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm advertising. Long before the growth of web marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
In many cases, paid ads in tandem with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law firm while preparing your business for long-term success. Think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a total technique and expenditure with long-term objectives in mind. It builds on itself and makes it possible for your clients to find you when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Rochester, Minnesota is that this type of marketing has the capability to drive clients to your door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Rochester, Minnesota law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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