We don’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Rohrerstown, Pennsylvania attorney, you already know that competition is fierce. And you are aware that expanding your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Rohrerstown, Pennsylvania internet marketing specialists who recognize our current digital landscape and know how to direct business to your virtual front door with cutting edge strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a law firm’s web page for additional action. Determining what users find on that search is good, solid SEO. In other words, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how high that search engine will rank your page.
What good law firm SEO in Rohrerstown, Pennsylvania does is twofold.
● Internet marketing broadens the number of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your website’s relevance and authority grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm advertising. Before the surge of web marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law practice while preparing your business for long-term success. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a comprehensive technique and expenditure with long-term aims in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an internet search. The very best thing about good law firm SEO marketing in Rohrerstown, Pennsylvania is that this type of marketing has the ability to steer clients to your office for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Rohrerstown, Pennsylvania law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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