The folks at BSP Marketing don’t have a J.D. and you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Round Rock, Texas lawyer, you already understand that your competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, much of this exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced Round Rock, Texas internet marketing specialists who recognize our current digital landscape and know how to direct new business to your digital front door with industry-tested strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to “find” you, understand what you do for a living, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, relevance is the number 1 driver of how high that search engine will rank your page.
What high quality law firm SEO in Round Rock, Texas does is twofold.
● It grows the number of potential clients that you reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal advertising. Long before the growth of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and investment with long-lasting objectives in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Round Rock, Texas is that it has the capacity to steer clients to your office for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Round Rock, Texas law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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