We don’t have a Juris Doctorate and you probably don’t know much about SEO. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Salinas, California attorney, you already understand that competition is intense. And you are aware that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven society, a lot of this exposure will come via an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your digital presence is. We are experienced Salinas, California internet marketing specialists who understand our current virtual society and know how to to direct new business to your virtual doorstep with cutting edge techniques and strategies. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital strategies that allow a search engine to “find” you, understand who you are, where you are, and how relevant your business is to the search. When it comes to Google, user relevance is the the most important factor of how the search engine will rank your page.
High-quality law firm internet marketing in Salinas, California does 2 things:
● SEO increases the quantity of potential clients that your law office can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal marketing. Before the explosion of web marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising together with organic legal SEO may be a good way to make sure your marketing works with both your immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law firm while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and SEO like building a house.
SEO is a total technique and investment with long-lasting objectives in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Salinas, California is that this type of marketing has the capability to steer potential clients to your door for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Salinas, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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