We don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a San Antonio, Texas attorney, you already recognize that competition is intense. And you know that expanding your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven world, a lot of this exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are top rated San Antonio, Texas internet marketing specialists who understand our current virtual landscape and know how to direct new business to your digital doorstep with industry-tested techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant you are to the search. When it comes to Google, that user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in San Antonio, Texas does two things:
● Internet marketing grows the number of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your website’s authority and relevance grows with each new piece of content added.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal marketing. Before the surge of online marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law practice while preparing your business for success in the long run. Think of paid advertising like renting a condo and SEO like building a house.
SEO is a comprehensive approach and investment with long-term aims in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via a web search. The very best thing about good legal SEO marketing in San Antonio, Texas is that this type of marketing has the ability to steer clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top San Antonio, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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