The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Sappington, Montana lawyer, you already recognize that competition is intense. And you are aware that developing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how important your online presence has become. We are experienced Sappington, Montana internet marketing specialists who understand our digital society and understand how to to direct new clients to your virtual front door with industry-tested techniques and strategies. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to achieving your long-term and short-term business objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online strategies that let a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant your business is to their users. With Google, that user relevance is the the most important factor of how they will rank your website.
High-quality law firm internet marketing in Sappington, Montana does 2 things:
● Internet marketing grows the quantity of prospective clients that you reach
● It distills those potential clients further into quality leads or conversions
As informative and helpful content is added, your site’s relevance grows bigger.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal marketing. Long before the surge of online marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid ads together with organic legal SEO may be a good way to make your marketing work both your long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your practice while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a comprehensive approach and investment with long-term objectives in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Sappington, Montana is that internet marketing has the capacity to steer clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Sappington, Montana law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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