The folks at BSP Marketing don’t have a law degree and you probably don’t know much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Scott Depot, West Virginia lawyer, you already recognize that competition is fierce. And you are aware that growing your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven world, much of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how important your digital presence is. We are knowledgeable Scott Depot, West Virginia internet marketing specialists who understand our current digital landscape and know how to to direct new business to your virtual doorstep with industry-tested methods and tactics. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online strategies that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to their users. With Google, user relevance is the the most important factor of how the search engine will rank your website.
What high quality law firm SEO in Scott Depot, West Virginia does is twofold.
● SEO increases the number of potential clients that your law office can reach
● It distills those potential clients further into high quality leads or conversions
As informative and helpful content is added, your site’s relevance and authority builds.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal advertising. Long before the explosion of online marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a comprehensive technique and investment with long-term goals in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via a google search. The very best thing about good law firm SEO marketing in Scott Depot, West Virginia is that it has the capacity to drive potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Scott Depot, West Virginia law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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