We don’t have a law degree and you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Scottsdale, Arizona lawyer, you already know that competition is fierce. And you are aware that developing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven society, much of this exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your digital presence has become. We are knowledgeable Scottsdale, Arizona internet marketing professionals who understand our virtual society and understand how to to direct new business to your virtual doorstep with top of the line techniques and tactics. With us on your team, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to achieving both your short-term and long-term organizational objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online methods that let a search engine to “find” you, understand who you are, where you are, and how relevant your business is to their users. When it comes to Google, that user relevance is the number one driver of how the search engine will rank your page.
High-quality law firm internet marketing in Scottsdale, Arizona does two things:
● It broadens the number of prospective clients that you reach
● Internet marketing distills those potential clients further into quality conversions or conversions
As informative and helpful content is added, your site’s relevance and authority grows bigger.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid law firm marketing. Long before the explosion of online marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law practice while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a your own house.
SEO is a total approach and investment with long-term objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an internet search. The best thing about good legal natural search engine optimization marketing in Scottsdale, Arizona is that it has the capacity to drive potential clients to your office door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Scottsdale, Arizona law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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