The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Shreveport, Louisiana lawyer, you already understand that competition is fierce. And you know that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, much of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced Shreveport, Louisiana internet marketing professionals who recognize our current virtual landscape and how to direct new business to your digital front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s web page for additional action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that let a search engine to find your business, understand what you do for a living, where your business is located, and how relevant you are to the search. With Google, user relevance is the number 1 driver of how high that search engine will rank your page.
What high quality law firm search engine optimization in Shreveport, Louisiana does is twofold.
● SEO grows the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
As new and informative content is added, your website’s relevance grows bigger.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm marketing. Before the explosion of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
In many cases, paid ads in tandem with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in Shreveport, Louisiana is that this type of marketing has the capability to steer potential clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Shreveport, Louisiana law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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