We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a South Philadelphia, Pennsylvania lawyer, you already know that competition is intense. And you know that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated South Philadelphia, Pennsylvania internet marketing professionals who recognize our current digital landscape and know how to direct new clients to your digital front door with cutting edge techniques and strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent moving on to a law firm’s website for further action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to their users. With Google, that user relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in South Philadelphia, Pennsylvania does two things:
● SEO broadens the quantity of prospective clients that you reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your website become even more powerful.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid legal marketing. Before the growth of online marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law firm while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-term objectives in mind. It builds on itself and allows your potential clients to find your law office when they need you most via a google search. The very best thing about good law firm SEO marketing in South Philadelphia, Pennsylvania is that this type of marketing has the capability to steer clients to your door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top South Philadelphia, Pennsylvania law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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