We don’t have a law degree and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a St. Louis, Missouri attorney, you already recognize that your competition is fierce. And you are aware that growing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven society, much of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your virtual presence has become. We are experienced St. Louis, Missouri internet marketing specialists who understand our digital society and how to direct new business to your virtual doorstep with industry-tested techniques and tactics. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your long-term and short-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent moving on to a firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital methods that let a search engine to find your business, comprehend what you do for a living, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, relevance is the number one driver of how that search engine will rank your page.
What good law firm search engine optimization in St. Louis, Missouri does is twofold.
● Internet marketing increases the quantity of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your website become even more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal marketing. Long before the growth of online marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
In fact, paid digital advertising in tandem with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately expand your practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a total approach and expenditure with long-lasting objectives in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in St. Louis, Missouri is that it has the capacity to drive potential clients to your virtual door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top St. Louis, Missouri law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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