We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Stamford, Connecticut attorney, you already know that competition is fierce. And you are aware that developing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, much of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are experienced Stamford, Connecticut internet marketing professionals who understand our current virtual landscape and how to direct business to your digital doorstep with cutting edge strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s web page for additional action. Propelling what users find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that let a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, that user relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Stamford, Connecticut does two things well:
● SEO expands the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal marketing. Long before the growth of online marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately expand your practice while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-term targets in mind. It builds on itself and enables your clients to find your law office when they need you most via a web search. The best thing about good law firm SEO marketing in Stamford, Connecticut is that it has the capability to steer potential clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Stamford, Connecticut law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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